Cocktail recipes, spirits and local bars

Leurda for winter (Motan recipe)

Leurda for winter (Motan recipe)

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If I posted so many recipes with leurda, let me show you how to preserve it for the winter!

  • leurda ties
  • food foil

Servings: -

Preparation time: less than 30 minutes

METHOD OF PREPARATION Recipe Leurda for winter (Motan recipe):

The leurda bindings are washed well under a stream of cold water without being detached from the binder.

Put them in a dry pot with the tails in cold water, to keep them green until completely dry. (4-5 hours)

Spread 30cm of food foil on the table.

Take the leurda, put it on the chopper and cut the tails 5-10mm above the tails.

Place on foil and roll tightly and bend the ends.

When all the ties are ready, they are put in a bag and the label is put so we know what is in the bag.

It is put in the freezer and consumed when we need it.

Apple Juice for Winter

Apple Juice for Winter

As we have this year apples in abundance I decided to prepare some bottles with Apple juice. I don't have a steam juicer, I don't have a pasteurizer, but I improvised. I have a steak thermometer and a lot of patience. If you have many apples and you want to prepare other dishes for the winter, I recommend Recipe with Apples in a Jar without Preservative and Sugar , perfect for cakes and pies with apples.

Ingredients Apple Juice for Winter :
paper filter, or a very thick cloth

Apple Juice for Winter

Preparation of Apple Juice for the Winter :
The apples are washed and cut into pieces. They are given through a juicer. The resulting juice is put in a pot and it is put on the fire. We check the juice temperature with the thermometer. We have to heat it up to 82-85 degrees Celsius and keep it at this temperature for 3-4 minutes (we pull the pot off the heat and put it on) and we will notice that it starts to differentiate. Above it appears a kind of oxidized foam, and below it appears a yellow, transparent liquid which is Apple juice per se. We take the juice aside, filter it through a paper or canvas filter, then pour it into sterilized bottles, close them with lids as tight as possible and put them in the pantry in a cool place.

Someone asked me if I kept it over the winter without preservatives. Yes, I kept it, but in the cellar in the country where I have a constant temperature. I put the resulting apple juice in bottles. Plastic bottles are also used, because at one point I didn't have any bottles. I stored the bottles in the cellar, lying on the shelf. After opening a bottle, the juice must be consumed within a day. During this time I recommend keeping it cool.

[Press release] Printed catalogs and leaflets create bigger problems than we thought. (P)

One of the traditional ways of promotion is the distribution of printed catalogs or leaflets. It is still a common practice, although we live in a time when resource conservation, waste disposal and pollution are among the most important priorities for our society.

Millions of printed catalogs are distributed weekly. After they have fulfilled their communication objectives or not, we find them scattered through the block stairs, they are carried by the wind on the green spaces, they block the drainage channels, or they reach the branches of the trees. Is there still room for printed catalogs in the corporate promotion mix or is it just creating problems? You can draw your own conclusion.

They are harmful to the environment

Tons of printed advertising material are thrown away almost immediately after use. According to the Zero Waste France association study, in France alone, a single family receives more than 30 kilograms of unwanted printed materials in the mailbox every year. Even though they are printed on recycled paper, they still use a valuable resource, difficult to renew thousands of trees. To get a ton of paper, more than 20 trees are cut down.

Deforestation has several consequences & # 8211 reducing biodiversity and damaging ecosystems. According to the WWF Handbook: “Global paper consumption is estimated at one million tons per day.

Another factor that significantly affects us is the carbon footprint generated throughout this cycle: deforestation, production and transport of printing houses as well as subsequent distribution to households, but also waste disposal.

In addition, recycling companies attract attention: the more glossy the paper and the better the printing techniques, the more difficult and complex it is to recycle.

Aesthetics of the environment

Once you reach the end point & # 8211 mailbox or consumer door, the lifespan of a printed catalog rarely exceeds 10 minutes, then becomes waste. The results, as can be easily seen, are the following: scattered catalogs and crowded mailboxes. This does not go unnoticed and is often the subject of discussion on social networks and forums.

Communication efficiency

If 250,000 catalogs are printed, it does not mean that they reach 250,000 users. Only the printed circulation and the number of households to which they were distributed are known. Thus, printed catalogs become a marketing expense, for which there is no reliable measurability.

Why, despite the obvious shortcomings, do retail chains continue to use this outdated promotion channel? Often in business, especially when it comes to established practices for decades, the decision is not an easy one. But there is an alternative recognized even by large companies with a tradition in printed catalogs, such as IKEA or the French from Monoprix, which have given up on them and switched exclusively to catalogs distributed in digital format. The stated reason & # 8211 the fast pace of digitalization of consumers but also for the adoption of environmentally friendly solutions.

Alternative & # 8211 Catalogs in digital formatHere are some of their benefits:

Waste reduction

An obvious advantage of digital catalogs is that they do not generate waste, which then has to be transported and recycled.

IKEA gave up printing the catalog with a circulation of 40 million copies.

100% measurability

Digital advertising in all its forms, including through digital catalogs can be successfully measured by numerous indicators & # 8211 number of views, pages viewed, browsing time, products searched, visits to the store by users who have browsed the catalog. It can be distributed in a wide network of advertising platforms & social networks, interactive banners, newsletters, etc.

Permissive legal framework

In turn, EU countries adopt directives prohibiting the sending of unsolicited commercial communications on paper. For example, in the Netherlands, it is now necessary to stick a sticker with the explicit consent "Yes, I want catalogs" on mailboxes. Only people who explicitly consent will receive advertisements.

An experiment carried out in France, where only express consent is taken into account, is expected to be completely eliminated by the end of 2021 printed catalogs, being at the same time a measure of environmental protection.

Magyar Posta & # 8211 The postal administration of Hungary recently announced its decision to withdraw from the market for the distribution of printed advertising materials on July 1, 2021.

Why are digital catalogs an effective alternative?

According to the NIS, almost 8% of all households in Romania have access to the Internet, and according to ANCOM, the first half of 2020 brought an increase of over 30% in Internet traffic in Romania. & # 8222It means that most of the active population uses the internet intensely and it is logical for retailers to concentrate their efforts here & # 8221, said Offerista Group Romania & # 8211 owner

Offerista Group, through its wide range of digital promotional products, is positioned as the most appreciated partner that retailers can use to attract consumers to stores. Using Offerista Group solutions, retailers can build direct communication with their customers through several digital channels, such as the platform, which accumulates digital catalogs from over 130 retail networks in Romania, Social media ads, or Programmatic video ADS (Offerista Engage) and others.

For example, following the collaboration with Offerista Group, an important DIY chain in Austria is completely rethinking its marketing strategy. With a network of stores throughout Europe, the customer had significant investments in printed catalogs, and during the pandemic, he realized that they did not provide the necessary efficiency and sought an alternative to attract consumers to stores. Offerista Group converted the catalogs into digital format and distributed them to the end user through its online platforms. Offerista digital solutions have brought excellent results, so the customer intends to eliminate printed catalogs, by the end of 2021.

Over 50% of the customers * with whom Offerista Group collaborates and participated in a survey, state that they intend to implement only catalogs in digital format.

* Source: internal online survey conducted in January 2021, which included customers of Offerista Group Bulgaria.

If you are interested in a partnership, do not hesitate to contact us here!

Friday, October 2, 2009

Dublin Pumpkin

I called it Dublin, because it's green and cheerful :-)

And with this recipe I start a new category in this blog, namely fasting recipes. Fasting days often give me topics for culinary thinking, because it is not easy for me to invent something new without products with meat, milk, eggs. But even more thrilling is the challenge.

So today the Dublin zucchini.

Ingredients: 3 pumpkins about 20 cm long, 2 tomatoes, a handful of spinach (I used frozen spinach), a cup of long grain rice, extra virgin olive oil, garlic, salt, green pepper, sage, mustard Dijon (the one with whole grains, also appears under the name of French mustard)

The zucchini is cut lengthwise into thin slices, which are hardened in oil (of any kind). Place a layer of zucchini in a heat-resistant dish, salt and sprinkle with finely chopped garlic:

Meanwhile, boil the rice in salted water, scald and, if necessary, chop the spinach (the frozen one is ready to be chopped), drain and mix. Add extra virgin olive oil - salt, green pepper, a little sage and a teaspoon of Dijon mustard. In a short time this mixture acquires a consistency that can be worked with very easily, you will see a little later what funny things can be invented. The rice mixture is spread over the first layer of zucchini. But keep about 4 globes for the surprise later.

Place the second layer of hardened zucchini, then garnish with sliced ​​tomatoes.

Bake until the tomatoes are lightly cooked.

Despite its fragile appearance, the mixture is well coagulated and easy to serve.

Here is the surprise that especially the little ones will enjoy. They will be more attracted to taste rice, if you tell them the story of the two little Chinese:

Video: Pesto de leurda (May 2022).